Home > financials > Super Bowl fans will be happy to know that they’ll have access to the game on more than just their big screens this year. For the first time, NBC (CMCSA) plans to stream the actual game, and with different ads than what will be aired on TV. With about 60% of viewers planning to at least look at the game on a mobile device, the event is shaping up to be a multi-platform advertising boon.

Super Bowl fans will be happy to know that they’ll have access to the game on more than just their big screens this year. For the first time, NBC (CMCSA) plans to stream the actual game, and with different ads than what will be aired on TV. With about 60% of viewers planning to at least look at the game on a mobile device, the event is shaping up to be a multi-platform advertising boon.

February 4th, 2012

Super Bowl fans will be happy to know that they’ll have access to the game on more than just their big screens this year. For the first time, NBC (CMCSA) plans to stream the actual game, and with different ads than what will be aired on TV. With about 60% of viewers planning to at least look at the game on a mobile device, the event is shaping up to be a multi-platform advertising boon. 1 comment!
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